Choice Hotels expands its UK portfolio

Choice Hotels International is to boost its portfolio of UK hotels after entering into a strategic relationship with Akkeron Hotels Group Limited.

As part of the agreement, nine properties are set to operate under Choice Hotels franchise agreements, representing an additional 611 rooms and increasing its UK portfolio by almost 25 per cent.

The deal will see five Akkeron hotels in Bristol, Bury St. Edmunds, Colchester, Peterborough and Kings Lynn rebranded under the Quality brand, while another four hotels in Winchester, Darlington, Ringwood and Stevenage will operate under the Clarion Collection name.

The move could see new hospitality and catering jobs created at the hotels around the UK.

Commenting on the news, Duncan Berry, UK chief executive officer at Choice Hotels Europe, said: “We are delighted to have entered into this relationship with Akkeron Hotels Group Limited. Akkeron is a strong hotel operator and an ideal company for Choice Hotels Europe to work with and grow its presence in the UK. The agreement initially will focus on rebranding nine hotels with the opportunity to discuss rebranding further Akkeron hotels in the future.”

Login  Register  Contact